focus group
US /ˈfoʊ.kəs ˌɡruːp/
UK /ˈfəʊ.kəs ˌɡruːp/
名詞
フォーカスグループ
a diverse group of people assembled to participate in a guided discussion about a particular product before it is launched, or to provide ongoing feedback on a political campaign, television series, etc.
例:
•
The company used a focus group to test reactions to their new advertising campaign.
その会社は新しい広告キャンペーンへの反応をテストするためにフォーカスグループを利用した。
•
Politicians often rely on focus groups to gauge public opinion.
政治家は世論を測るためにしばしばフォーカスグループに頼る。